What Makes an Effective Awareness Campaign?

Click on the following links to access, read and analyze the attached articles:
http://www.dosomething.org/actnow/actionguide/start-awareness-campaign-about-your-cause-your-school-or-neighborhood
Watch the video below and read the short article:
http://www.stayclassy.org/stories/invisible-children-mobilizes-thousands-to-raise-1-6-million-for-children-of-uganda
Listen and watch the speeches:
http://www.stayclassy.org/classy-awards/effective-awareness-campaign
In addition to the information you have acquired above, choose 2 of the awareness campaign stories below to help you answer the questions at the end of the prompt:
http://www.stayclassy.org/stories/category/national/awareness-national

What makes a campaign successful? What are the necessary components that it must have? How would you incorporate these pieces into your class campaign?
Answer using Expectations for Performance.

Moccasin Journal-Pakistan's Religious and Ethnic Groups

Moccasin Journal
Put Yourself in Someone Else's Shoes
You will write a journal entry from the point of view of a Pakistani teenager from the perspective of the ethnic or religious group you received in class (green card). Using the research that you did in class yesterday, write a diary entry using first person that details an average day in the life of the teenager you have "created". Use vocabulary in context relating to your group in Pakistan.
Remember Expectations for Performance in order to earn full credit.
Type your response in Word in order to spell check your entry. You must enter the verification in order for your blog entry to post.